Thursday, October 9, 2008

New Face of VUITTON; James BOND

The original James Bond; Sean Connery is the latest celebrity to be featured in the Louis Vuitton “core values” campaign. The 78 year old iconic actor was shot by Annie Leibovitz on a beach near his home in the Bahamas. The campaign shoes him propped on a wooden dock next to a waterproof version of the Louis Vuitton Keepall bag.

Get this, the image that is used for the campaign was actually a lighting test shot by Leibovitz. This image was taken before he went into hair and make-up.

The ad is slated to appear in a range of daily newspapers and weekly magazines later this month, including The Financial Times, Le Figaro, The New Yorker and Le Nouvel Observateur.

I love it. I think Sean looks fantastic; at 78 years old he is very sexy man. The image is raw and fabulous. - To die!

1 comment:

  1. This ad team behind this campaign is genius. So many luxury brands get caught up in current trends that they forget about the brand's integrity. Sean Connery may seem random for this ad, but his brand as an actor speaks to a sophisticated, timeless style that is perfect for LV.
    I just want to know why he's wearing a turtleneck sweater in the Bahamas.